Kyleigh Barao

  • Master’s in Creative Direction

  • Bachelor’s in Journalism

Marketing Manager at Apollo Safety Inc

Email: KyleighBarao@gmail.com

Phone: (508) 717-9049

I create scroll-stopping content that drives results.

My Background

 

I am a results-oriented marketing professional with a strong blend of hands-on experience and academic knowledge. As a former Division 1 student-athlete, I developed a strong work ethic, discipline, and the ability to thrive under pressure. I am passionate about leading teams with compassion and fostering positive, impactful relationships with coworkers and clients. With a focus on a creative approach to my marketing, I am committed to driving success and creating meaningful marketing strategies that stand out from the competition.

Marketing Manager

2025 -

Sales Manager

2024

Marketing Manager

2020-2024

M.A. Creative Direction

2021-2022

Radio Station News Intern

Summer 2019

 

B.A. Journalism

2017-2020

Specialties

- Analytics & Reporting - CRM & Lead Nurturing - Copywriting - Digital Advertising - Photography - Video Editing

- Analytics & Reporting - CRM & Lead Nurturing - Copywriting - Digital Advertising - Photography - Video Editing

- Event Marketing - Website Design & Management - SEO Optimization - Email Marketing

- Event Marketing - Website Design & Management - SEO Optimization - Email Marketing

- Content Creation - Social Media Marketing - Public Relations - B2B & B2C Marketing - Brand Development

- Content Creation - Social Media Marketing - Public Relations - B2B & B2C Marketing - Brand Development

What I bring to the table

  • Content Creation – Engaging blog posts, newsletters, email campaigns, and branded collateral tailored to audience needs

  • Social Media Marketing – Strategy, management, and growth across Instagram, Facebook, LinkedIn, and TikTok

  • Public Relations – Crafting press releases, securing media coverage, and building brand credibility

  • Event Marketing – Coordinating and promoting corporate, nonprofit, and community-based events

  • Website Design & Management – Building and maintaining WordPress and Squarespace sites with a user-first approach

  • SEO Optimization – Implementing keyword strategies, meta updates, and performance audits to boost search visibility

  • B2B & B2C Marketing – Developing campaigns and sales funnels across multiple verticals to reach both business and consumer audiences

  • Email Marketing – Designing and deploying campaigns through platforms like Mailchimp and Constant Contact

  • Brand Development – Creating cohesive brand identities through consistent messaging and visual design

  • Marketing Strategy – Aligning creative and data-driven initiatives to meet company objectives and KPIs

  • Digital Advertising – Managing paid campaigns across social media and Google Ads to maximize reach and ROI

  • Analytics & Reporting – Measuring performance with tools like Google Analytics and Meta Insights to optimize marketing efforts

  • CRM & Lead Nurturing – Working with platforms like HubSpot and Salesforce to track and engage leads

  • Team Collaboration – Partnering across departments for cohesive campaign execution

  • Photography & Video – Producing and editing visual content for promotional use

  • Copywriting – Writing persuasive, audience-targeted copy for web, print, and digital channels

SOCIAL MEDIA

SOCIAL MEDIA

During my time as Marketing Manager at Water Wizz of Cape Cod, I was in charge of leading all organic and social campaigns across all platforms such as TikTok, Facebook, and Instagram. I was able to incrementally grow the company’s following across all platforms at an unprecedented rate for the company, and surges in our park’s attendance were traced back to my campaigns.

Photography

I’ve taken several photography courses throughout my time in both undergraduate and graduate school, and here are some of my highlights from those courses.