Kyleigh Barao
Master’s in Creative Direction
Bachelor’s in Journalism
Marketing Manager at Apollo Safety Inc
Email: KyleighBarao@gmail.com
Phone: (508) 717-9049
I create scroll-stopping content that drives results.
My Background
I am a results-oriented marketing professional with a strong blend of hands-on experience and academic knowledge. As a former Division 1 student-athlete, I developed a strong work ethic, discipline, and the ability to thrive under pressure. I am passionate about leading teams with compassion and fostering positive, impactful relationships with coworkers and clients. With a focus on a creative approach to my marketing, I am committed to driving success and creating meaningful marketing strategies that stand out from the competition.
Marketing Manager
2025 -
Sales Manager
2024
Marketing Manager
2020-2024
M.A. Creative Direction
2021-2022
Radio Station News Intern
Summer 2019
B.A. Journalism
2017-2020
Specialties
- Analytics & Reporting - CRM & Lead Nurturing - Copywriting - Digital Advertising - Photography - Video Editing
- Analytics & Reporting - CRM & Lead Nurturing - Copywriting - Digital Advertising - Photography - Video Editing
- Event Marketing - Website Design & Management - SEO Optimization - Email Marketing
- Event Marketing - Website Design & Management - SEO Optimization - Email Marketing
- Content Creation - Social Media Marketing - Public Relations - B2B & B2C Marketing - Brand Development
- Content Creation - Social Media Marketing - Public Relations - B2B & B2C Marketing - Brand Development
What I bring to the table
Content Creation – Engaging blog posts, newsletters, email campaigns, and branded collateral tailored to audience needs
Social Media Marketing – Strategy, management, and growth across Instagram, Facebook, LinkedIn, and TikTok
Public Relations – Crafting press releases, securing media coverage, and building brand credibility
Event Marketing – Coordinating and promoting corporate, nonprofit, and community-based events
Website Design & Management – Building and maintaining WordPress and Squarespace sites with a user-first approach
SEO Optimization – Implementing keyword strategies, meta updates, and performance audits to boost search visibility
B2B & B2C Marketing – Developing campaigns and sales funnels across multiple verticals to reach both business and consumer audiences
Email Marketing – Designing and deploying campaigns through platforms like Mailchimp and Constant Contact
Brand Development – Creating cohesive brand identities through consistent messaging and visual design
Marketing Strategy – Aligning creative and data-driven initiatives to meet company objectives and KPIs
Digital Advertising – Managing paid campaigns across social media and Google Ads to maximize reach and ROI
Analytics & Reporting – Measuring performance with tools like Google Analytics and Meta Insights to optimize marketing efforts
CRM & Lead Nurturing – Working with platforms like HubSpot and Salesforce to track and engage leads
Team Collaboration – Partnering across departments for cohesive campaign execution
Photography & Video – Producing and editing visual content for promotional use
Copywriting – Writing persuasive, audience-targeted copy for web, print, and digital channels
SOCIAL MEDIA
SOCIAL MEDIA
During my time as Marketing Manager at Water Wizz of Cape Cod, I was in charge of leading all organic and social campaigns across all platforms such as TikTok, Facebook, and Instagram. I was able to incrementally grow the company’s following across all platforms at an unprecedented rate for the company, and surges in our park’s attendance were traced back to my campaigns.
Photography
I’ve taken several photography courses throughout my time in both undergraduate and graduate school, and here are some of my highlights from those courses.
