Kyleigh Barao
Master’s in Creative Direction
Bachelor’s in Journalism
Marketing Manager at Apollo Safety Inc
Email: KyleighBarao@gmail.com
Phone: (508) 717-9049
My Background
I am a results-oriented marketing professional with a strong blend of hands-on experience and academic knowledge. As a former Division 1 student-athlete, I developed a strong work ethic, discipline, and the ability to thrive under pressure. I am passionate about leading teams with compassion and fostering positive, impactful relationships with coworkers and clients. With a focus on a creative approach to my marketing, I am committed to driving success and creating meaningful marketing strategies that stand out from the competition.
Marketing Manager
2025 -
Sales Manager
2024
Marketing Manager
2020-2024
M.A. Creative Direction
2021-2022
Radio Station News Intern
Summer 2019
B.A. Journalism
2017-2020
Previous Work
Most recently I worked as the Marketing Manager at Water Wizz of Cape Cod. Some major projects I was able to lead, collaborate on and execute include:
The creation of a new Brand Logo
The creation of a new mascot, Wizzy
4 friends for Wizzy that correspond to the park
The creation of an entire branding kit for the new mascot and logo
The creation of a brand new company website utilizing the new logo, branding kit and mascots
Planning and executing all email newsletters, proven succesful by our Black Friday Sale, where every single customer but 1 was already a subscriber to our newsletters.
Managed all compnay reviews on every platform including Google Reviews, Yelp and Trip Advisor.
Managing all Public Relations during times of distress for the company.
Regularly writing Press Releases for new events, slides, and PR issues.
Managed all social media channels, both organic and paid.
Optimizing our website for SEO.
Planning and executing CTV and DSP ads.
Working with local companies to fit adveritsing within the park with our strict branding guidelines.
Executed several giveaway events.
Hosted special events at the park.
Worked regularly with group sales to boost park wide sales.
Planned out the projected revenue and attendance for the summer in advance based of previous numbers and estimations.
Created and managed departmental budgets.
Created an Emergency Action Plan for the park.#
Created Standard Operating Procedures for variety of different postions in the park.
Worked several different positions whenever needed in the park.
SOCIAL MEDIA
SOCIAL MEDIA
During my time as Marketing Manager at Water Wizz of Cape Cod, I was in charge of leading all organic and social campaigns across all platforms such as TikTok, Facebook, and Instagram. I was able to incrementally grow the company’s following across all platforms at an unprecedented rate for the company, and surges in our park’s attendance were traced back to my campaigns.
Photography
I’ve taken several photography courses throughout my time in both undergraduate and graduate school, and here are some of my highlights from those courses.